You prefer to have a number of leads and your marketing will convey them to you. Prompt those leads into a local number even if you are not local to them. They are going feel secure. The prospect record that you are mailing to is going to feel more shielded if they are calling a local number than if they are calling an 800 number. The perception of an 800 number is that it is a large company, but if it is a local number then it just must be the gentleman down the street that buys houses.
I also advise using an answering business. If you have people go to voicemail you will be deprived of 50% of your callers. Accept that most motivated sellers are actually hoping that nobody is there that way they can verbalize well I called but nobody answered the telephone. You have to have a live individual answering the call. If you have a voicemail 50% of them will not leave a message. The other thing about an answering business is you are going to get seller telephone calls at all hours of the day and the night. And it's not continually going to be the most acceptable time for you. You could be at a nice coffee shop and all of a sudden you get this seller call and it is just not going to be convenient. Or like me, I'm working on something and all of a sudden I get a seller call and it is difficult to exchange your mental thought channels to get ready for this seller call. It is easier if somebody else answers it. One great answering service I advocate to my students is weanswer.com.
What you do is furnish them your script of questions you'd prefer to be answered. A live individual will answer the phone as if they are your business. In other words, let's declare that you are Mike Buys Houses. They will answer the phone Mike Buys Houses, how may I help you? "Um yeah can I speak to Mike?" They will take the caller's whole story for you and ask the questions that you have in your typescript then e-mail you the specifics. Then you can ring them back at your availability. Even if you are going to ring them back right away what an benefit it is to at that moment have that facts. Now you have the address so you can go in and pull comps before you buzz them back and know what the property is valued at. You can estimate how much you conclude you may be able to propose for the real estate before speaking with them. The sole thing that is going to be missing for you is repairs that you will get from them when you commence talking with them. You can develop your method even before you get on the phone with them.
Remember when you get on the phone what your idea is. The reason at this moment is not to try to sell your service to them. It is not to secure the residence. The first meaning of the telephone call is to prequalify the caller. Recollect I explained to you that you have prospects instead of leads. You need to now separate the prospects from the leads. They are all leads coming in but what you need to group is the tire kickers from the ones that are legitimate motivated sellers. And that prequalification process should require no more than 5-10 minutes on the telephone. What you are looking for is the answer to two questions.
First, are they motivated and second are the numbers going to make it worth it? Unfortunately you can't verbalize are you motivated to sell your residence. You are going to have to build some rapport with them and find out from the questions you are wanting to know what kind of motivation is there. Why are they desiring to sell their house right now? How soon do they need to move out? The utmost indication to me as to whether they are motivated is when I begin asking some of the personal questions. How much do they owe on their residence and I fire out a couple of lowball prices. When they just laugh at me and they almost don't want to continue then I know that this person is not really all that motivated. When I make clear why I need this info or I give a reason for why my price came in so low and they declare "let's go on" I know I have a motivated seller.
The next question is; Are the figures even going to work out? Are we playing in the equivalent ballpark? I don't have to zero in on the number yet, but I need to get an idea. If I can only offer $150,000, but they owe $250,000, then we aren't even in the identical ballpark. Or if they are set in stone that they have to get at least $200k and I am at $150k, we are notably far apart. If I can't get them off that number,then why go forward? I don't want toexhaust an hour with each caller. The first five or ten minutes is just about discovering whether I need to move forward with this caller or not. If they are motivated then I will invest an hour or even more with this person really building compatibility. I will go as far as making some ballpark offers based on what I already know from the comps and from what they revealed to me about the residence. I ask them some questions about the house and based on what they told me furnish them a ballpark on what repairs will cost. I will issue them a ballpark proposal if they seem moldable, if it seems like something that they want, I will go to the next measure. If it is a local house then go out and visit it and if you are working out of a separate municipality then unquestionably you have somebody on the ground that you are working with. Don't send your eyes on the ground to every house, only to the ones where it appears like there is really going to be a deal.
If you deal with your incoming leads with that technique then you won't find your incoming leads to be crushing. So many investors complain about having too many leads coming in. If I have sixty leads coming in I can't occupy an hour on the phone with every one of these leads. What you want to do is prequalify and find out which ones are motivated and will turn into a deal. That is where you want to employ your time anyway right? You don't need to concentrate your time with a tire kicker. You want to devote your time with someone who actually has a deal.
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